L&D as trusted advisors
June 11, 2024
Exploring leadership
June 11, 2024

MERCK

300 % ROI

Bastian Unger
Global Director Commercial Excellence
Surface Solutions, Merck

Merck Surface Solutions specializes in innovative surface treatments that enhance the aesthetic and functional qualities of products across various sectors, including automotive, cosmetics, and electronics. Their commitment to customer-centric innovation and sustainable solutions drives their continuous success in the marketplace.

Challenge

Merck Surface Solutions confronted several organizational challenges. There was a strong need to develop a customer-centric approach that supports financial results and profitability.

Solution

Merck Surface Solutions and Human Skills developed a blended learning journey with a duration of 8–9 months. This framework included a strong focus on practical application and business results.

Result

The training program significantly enhanced key competencies such as listening and questioning skills, and improved customer relationship management. Impressive business results were measured:

  • A closed sales volume of €9.6 million
  • An opportunity volume of €7.8 million
  • A calculated return on investment (ROI) of 300%

Would you like to find out more about the success of Merck and Human Skills?

Download the full case study and find out how Merck significantly improved customer loyalty and business results through strategic training.

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